Publication Type. More Filters. Designing identities for "green" industries. There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea.
Environmental concerns began on a … Expand. The analysis of corporate brand marks and their communication strategies. Corporate brand identity has undergone a remarkable transition from a strictly design-orientated activity into a very complex, multidisciplined activity. As the scope of corporate brand identity … Expand. View 2 excerpts, cites background. Design and Redesign as a Creative Challenge. Visual identities are arguably the most prominent manifestation of a brand, and with universities around the world are behaving increasingly as corporations, there creative efforts towards rebranding … Expand.
How to Design a Logo. This paper talks about the implementation of a lot of graphic elements to design such a special structure known as logo. To design a logo is important to have very good knowledge in graphics, the … Expand. However, knowledge about how and when logo descriptiveness can … Expand.
The purpose of this research study is to highlight the varying design elements within logos in relation to the preferences of 16 to 19 year old students.
Firstly the investigation explores … Expand. Highly Influenced. Download Download PDF. Translate PDF. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact permissions peachpit. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.
Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark.
No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book. Having honed his skills working in the United States and the United Kingdom, he then made the decision to specialize in brand identity projects— an aspect of design he enjoys the most.
Interview your client 2. Think clearly 3. Expect the unexpected 4. Offer one thing to remember 7. Treasure your sketchpad 8. Leave trends to the fashion industry 9.
Work in black and white Keep it relevant Understand print costs Preserve brand equity Match the type to the symbol Tag it Offer a single-color version Pay attention to contrast Test at a variety of sizes Reverse it Turn it upside down Know enough about trademark registration Be flexible A logo is just one small but important element Differentiation is key Exercise cultural awareness Aid recognition Give context Who needs it? Every company in existence.
Who provides the service? But how do you win big-name clients? And how do you keep your work relevant in the ever-evolving design profession? This book is about sharing with you everything that I know about creating brand identities so that you can stay motivated and inspired, and make smart and well-informed decisions when procuring and working with your clients.
But who am I, and what reason do you have for heeding my advice? Readers have been walked through the individual stages of not only my own identity projects, but also those of talented designers and studios around the world.
I put emphasis on how to seal the deal with clients, how to translate details of design briefs, and how to help reach consensus with clients before they sign off on an idea. If my Google Analytics are to be believed, my websites currently generate one million monthly page views, with hundreds of thousands of designers visiting regularly.
They tell me the content I publish is helpful and inspiring and no money changed hands during our conversations. Some portfolios might even show one or two alternative concepts.
Those details are like gold dust to a designer. And so, the idea for this book was born. The first edition was published in and is available in 10 languages, with the English version reprinted a number of times.
Five years later, it became obvious to me where I could improve on the content. The result is this new edition that benefits from my additional experience, containing new case studies from new contributors, and new insights from a wealth of design talent. Gathering this info needs a significant investment of time, and more than a little patience, especially when what you prefer to do is to get started on the design work.
Calming those nerves At the onset of just about any design project, you or your client, or perhaps both of you, will likely be feeling some anxiety. For your part, you need to be careful choosing clients, in the same way that clients often choose from a number of designers.
I know exactly what I want. I just need a designer to make it happen. She is the designer. She needs someone who knows how to use computer software. She can save herself money by finding that person instead. She should be comfortable simply letting you do what you do best—creating iconic brand identities.
If you feel uneasy in any way about the relationship, you should definitely find a way to discuss it with the client. Most clients will be anxious about the process of having a brand identity created for their business.
Many will see ideas as a risk, and not as a way to secure their mortgage. So the more in-depth your initial discussions, the more at ease you will make your clients. You then turn this information into a design brief that reflects the expectations of both you and your client for the project. The design brief plays a pivotal role in guiding you and the client to an effective outcome.
But the design brief exists to provide both of you with concrete reasons for making decisions throughout the process. There are several ways you might obtain the information you need from your client: in person, by telephone, video chat, or by email. With others, more face-to-face time might be necessary.
You just need to ask. Here are a few suggested questions to use as a starting point. Keep in mind, however, as you form your own list, that the needs of each industry and every company vary. Summarize the business What do you sell? Who do you sell to?
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